On 13 August 2016, the strategic partnership between the National Rugby League and Touch Football Australia ticked over three years since the milestone agreement in 2013. With a celebrity Touch Football match and launch a fitting backdrop at Allianz Stadium in Sydney the partnership has gone from strength-to-strength ever since.
A significant number of benefits and activations have been achieved over the duration; from a strategic and commercial viewpoint, through to the grass roots and initiatives that have flowed between both systems and more broadly across communities in the true spirit of collaborative partnership.
Greater capacity, full-year offering, growth of our game and maximising of resources and opportunities just some of the key areas of progress to date, according to Touch football Australia CEO, Colm Maguire. An alliance that has set the benchmark in terms of collaborative sporting partnerships in this region.
“Looking back and reflecting on the incredible success and inroads we have achieved together with the NRL is something to behold,” Maguire said. “Particularly when you consider how other sporting organisations are now looking at this as a model of success and sustainability into the future.
“As we have demonstrated on so many levels, the connections, pathways and opportunities of both games are indelibly linked.
“We enjoy a fantastic relationship at all levels of the NRL and the broader Rugby League community and our appreciation and support runs very deep from John Grant and the ARL Commission to the Todd Greenberg and Brent Tate who both sit on the TFA Board right across the NRL clubs and breadth of the rugby league community.”
The National Rugby League CEO, Todd Greenberg said: “Touch Football remains an integral part of Rugby League family and we’re extremely pleased with how the partnership has progressed in only a few short years,” he said.
“We’re committed to making this partnership Australia’s largest sporting community and look forward to seeing the rise in reach and participation levels continue.”
TFA have set a path forward working closely with the NRL to achieve one million participants in 2020 aligned to the vision of creating Australia’s largest sporting community in true partnership and ‘a place on the field for everyone’.